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Hope is not a marketing plan and advertising is not something you try
The sum of your marketing should be a consistent and conscious effort to attract ideal prospects, refine your sales process, and maximize the lifetime value that new customers bring to your business.
Simplicity
Unexpectedness
Concreteness
Credibility
Emotions
Stories
It is hard to get anybody to do anything unless they really want to.
8 Common Pain Points
It is never about you. What pain do you relieve for your customer?
Call to Action
If you want somebody to do something, you should tell them exactly what to do and give them a good reason why
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